Meaning the teams you play and their fans. byu's schedule really wasn't that great overall, especially after October with late starts against mediocre programs. Clearly some of byu fan interest also dropped after Taysom's injury.

Meanwhile The Utes had one of the better schedules in the country, drawing fan interest from the other PAC team market late into their schedule.

Baring byu getting off to a terrible start, I think our ratings should be much better this year just due to the competition played as a whole.