Well, actually USU was winning the exposure battle in 2013 if you look at the average ratings from that same link...
USU = 1.0
BYU = 0.7
Utah = 0.4
USU/Utah = 0.2
USU/USC = 1.9
USU/SJSU = 0.6
USU/UNLV = 0.0 (bleh)
USU/Fresno = 1.1
USU/Nothern Illinois = 2.2
http://www.sportsmediawatch.com/college-football-tv-ratings/2/
I don't want to talk about 2014.