kind of like activities parents use to get their kids to watch conference. Make a little score board and give a prize to the winning non-football fan wife.
"That's right Sharon, that was a first down, here's the blue star stickers, now where does it go? That's right... You're doing great."
"OH THE ANNOUNCERS JUST SAID "MISSION TRIP" talking about BYU! That's a free gold star for everyone!"