to try and create a conference tv channel. But Texas will likely resist that since they already have one. Tv market size matters because if you get included in the cable package you get money fro each person in that market with that package even if they are not watching. But without a conference channel all that matters is people actually watching the game. While there is prbably some correlation to schools in bigger markets getting better ratings thats only if people in the market want to watch that school