That's what the BCS was about. That's what the playoffs are about. It's 100 percent the reason behind conference realignment. The fact that TCU put out a good football team is almost completely meaningless unless it translates into generating way way way more TCU fans to watch future games on TV. TCU is a low performing financial asset. 3/4 of the B12 is a low performing financial asset. Losing Nebraska and A&M was killer.