..it's typically not something you have to do repeatedly. You might have an individual player that is stubborn and still needs to be yanked but when you yank all 5, something that usually only happens in great moments when the team has won a big game and the starters go to the bench with a standing ovation, it's in front of 16-20K fans and it's embarrassing when the team is getting destroyed. That message burns in. The players know that all 16-20K fans know why they got yanked.

You might lose the next 5 minutes but you win the war (for shaping the culture and getting control of your team). The worst thing a coach can do is just throw his hands up and let the undesired play continue, "Oh well, hyuk! Boys will be boys, what can you do? Hyuk!".

This leads to problems we see on the team now. Bench/younger players get frustrated because they see things the starters do that the younger players get benched for by coaches and it leads to frustration and affirms the perception that coaches are playing favorites and holding a double standard. This makes those players want to transfer because they feel that they're on the outside and have no future there.