the article. I said it's nothing that hasn't been out there before. How many times does a potential football recruit talk about Bronco or the coach who is recruiting them?

These are grade A salesmen and they know how to overcome objectives as good as anyone around. A good salesman will tell them about how they used to do things and how we do them in the current. They will emphasize how the HC sets us apart and help the parents feel at peace. They want their kids to go to BYU because we're going to be sure they get a grade A education and play for a nationally recognized school and partner of ESPN.

The article will be fodder for other coaches, and that's about the extent of it.