Particularly if BYU never gets into a big boy conference (and stays independent or worse, "re-forms" a MWC-type conference). But I'm sure you disagree with that. As far as "interest" goes, as a fan I don't care if a greater amount of people in the state of Utah care more about BYU v. Utah than Utah v. Utah State. Both games will sell out at RES, so attendance won't matter at all. For Ute fans, there is PLENTY of interest when we have USC, UCLA, Washington, ASU, etc. on the schedule.