It's not like BYU is the only school who gives back to the community. I don't think he is asking for a NC nor for the admin to put winning above anything else, but you can ask more from a program to win more and not be surpassed by TCU, Utah, and Boise St. in terms of wins and momentum.
Not sure why listenting to a 20 year old football player give his testimony or sing is any better than any other 19 or 20 year old giving their testimony or singing.