It isn't because Michigan is that great of a team, but we're on a national stage and have been talked about all year so far. The SEC, B1G, ACC all count us as a P-5 team when playing us. Stock on BYU is way up right now. We can keep that and increase our stock this Saturday. I would argue that no game over the past several years is as important to our national relevance as this one.
If we lose, then we aren't talked about very much the rest of the year. If we win, we stay in the NY6 discussion all year. We shouldn't have any troubles until Mizzou and a loss there would still put us at a great chance for 10-2. BYU must find a way to get it done this Saturday.