But the gift cards come at the same redemption rate as cash back, so you might as well get cash back (unless they are running some kind of promotion). You can use it to buy stuff directly from Amazon, but again at the same $.01 rate as cash back. And the experiences are things like tickets to games or events, but the prices always seem pretty high (example: 3 day ticket to the Ryder cup practice rounds is 150,000 points).