Advertisement revenue would still show up under Sale of Goods & Services, for BYU Broadcasting.
And no, I don’t think it would go directly to the athletic revenue. I think all revenues go to BYU Broadcasting in order to lessen the cash infusion needed, from BYU, to keep all entities in operation.
Despite the press release verbiage, I believe that cost is the reason that KBYU International is closing shop and that KBYU TV is being folded into BYUtv.