approach.

When the ESPN and IMG contracts were signed, the focus was on exposure. At the announcement of the of the IMG deal, Holmoe was reported to acknowledged that

“(the) new sports programming is much more about exposure than revenue”

Is exposure still more important than revenue? It depends on what the administration wants out of the athletic department.

You are correct that the revenue streams are changing and monumental changes could occur, next decade.

Every time the financial landscape changed, the power conferences have solidified their hold and increased their percentage of total revenue. I expect the next round of revenue distribution to continue that pattern.

https://www.sportsbusinessdaily.com/Journal/Issues/2011/08/22/In-Depth/BYUtv-side.aspx