We’ve gone down there several times since living in Virginia.
The town does not have the infrastructure to support anything more than what it currently is - a 1k student liberal arts school. There’s not the buildings for dorms or housing for off campus, members to support leadership for additional wards, or additional building for classrooms. The classrooms are currently in a single building that looks and feels like it was built in the 60s. The school needs a ton of renovations just to be on acceptable terms for the 1000 kids currently attending.
The issue with another BYU is how to get prof to teach but members to create a foundation for church leadership for the student wards.