a product on the field that gives a full effort in a team-disciplined fashion that provides those in attendance with at least the belief upon showing up that BYU has a good chance at winning the game. That's it and that's not much to ask for.
I would say in response that "for those close to the program that are listening, what I would say is help fans, students, and supporters to feel of your love and passion for the game and school you represent by giving great effort, rallying around your fellow teammates and play in a way that lends supporters and fans to believe that there's a fighting chance of BYU winning the contest. Bring DEDICATION to the game, your team, and your school and history of athletics suggests that you'll experience packed houses and great support from the fans and students."