If they ever shopped around their rights or really went after maximizing their revenue it would be insane. But they’re old school. And their donor base is huge so TV revenue isn’t everything to them. Schools don’t report donations publicly. I think we’d all be surprised how much they have to work with.
Look at their game day experience and tell me they need/want money: No ads in the stadium and they just barely got a video board in their stadium for heavens sakes.