I priced it at blue book, and took $400 less. (06 Nissan Pathfinder) Could I have gotten more? Probably. Would I have earned more when I factored in the time of showing it to people? Probably not. Cars are one thing that I price aggressively because I want lots of interest. I also want the first or second person I show it to to buy it. I take lots of good pictures, have it cleaned up and detailed. I write up as complete of a description as I can so that people know exactly what it is. If you want to sell, you have to stand out. You do that by price or by the ad. I prefer both.