(if I understand what his company does correctly) is involved in working with people to maximize their positive interactions on social media. Guys like Jordan's dad need to be on the staff of every team of any kind (Professional and NCAA) to work with these athletes. Also make social media workshops available to parents if they want to attend.

From the website: We analyze millions of unique data points each month to track trending topics and develop best practices that maximize the impact of the social conversation for all participants.