(which is the case in upcoming schedules) and we're at 11 games. But even leaving that aside, exposure is about who you play as much as whether you're on ESPNU vs. ESPN+. We haven't had the most exciting November schedules (they get better starting next year). But we have played more brand name teams. That gets us talked about and thought about a lot more than if we were playing Wyoming and New Mexico every year, along with a bunch of other yawner MWC matchups.

I don't mind playing the Wyomings of the world off and on for old time sake and to fill out our schedule. But when Boise State and Utah State become the only exciting conference games and we only get one exciting non conference game, things aren't so much fun anymore.