Scott Cowen, Tulane University President and I (Founder of CF16 - College Football 16 Team Playoff proposal) met in Atlanta (Emory University) and later in New Orleans and hatched a concept game...
The Challenge Game - best BCS/P5 champion to play best G5 for big $$$ payout (not a bowl). Approached by a big tech (computer tech company). Pot was in $20 million range.
Sort of like original AFL start up challenging NFL to big game (now the Super Bowl)