Jul 23, 2021
10:34:06am
10:34:06am
Big12 revenue is already closer to the MAC revenue than to Big 10 revenue
Using 2019 revenue (since 2020 is the weird COVID year that had some strange effects)
2019 Conference Revenues (in millions of dollars)
| 1 | SEC | $1921 |
| 2 | Big 10 | $1859 |
| 3 | PAC12 | $1032 |
| 4 | Big 12 | $989 |
| 5 | ACC | $920 |
| 6 | MWC | $576 |
| 7 | AAC | $465 |
| 8 | C-USA | $456 |
| 9 | MAC | $409 |
| 10 | Sun Belt | $356 |
So the current gap between the Big 10 and the Big 12 is $870M. The current gap between the Big 12 and the MAC is $570M. And that's not even accounting for the Big 12 losing its two primary draws. For all the talk about P5, the SEC and BIG10 are in a world of their own financially, with the PAC, Big12, ACC then grouped together in a completely different tier.
(Data from http://cafidatabase.knightcommission.org/fbs#!quicktabs-tab-where_the_money-1)
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