Do you think the Fiesta Bowl would rather have BYU or 2021 Iowa? Or A&M? Or Ole Miss? Who sells more tickets?

Barta himself last year mentioned that the stakeholders had a voice in the process. 

 BYU fans showing up in Vegas got attention. If BYU fans show up at USC in big numbers it get attention because shows BYU travels. Bowls want butts in seats. ESPN knows BYU will bring viewers as is, but it's tickets sold that the bowls want most.

That is why BYU is ranked 13 now. Combo of record and ability to travel.

Still need Bama to lose a game and maybe Ole Miss but if they happen BYU should make it in.