If dicks had an all male executive team and boasted about it and proceeded to advertise how excited they are to tailor their business towards boys then they would be crucified for being misogynistic.
I don’t care that they go this direction but I predict that their, already floundering business model will end up bankrupt with a few years without intervention.
It boggles my mind to alienate 50% of your potential market right off the bat. What’s worse if it’s the 50% that is statistically more likely to be your customer…
Crazy stuff imo.