Perspective.

The stock was trading at $31 a share in 2018 when they made the announcement to stop assault rifle sales and ban people under the age of 21 from buying guns. It was about the same in early 2020 when they announced they would stop all gun sales. The stock initially tumbled…but the whole market tumbled at that same time (covid) but it is now worth $111 per share.

Dicks revenue was 9.6 billion in 2021 vs. 8.4 in 2018. So maybe their revenue would’ve grown even more? But at the end of the day it’s literally had no noticeable impact on the company, which by all accounts is doing really well.

My guess is the Field & Stream stores revenues are way down, but that’s such a small part of the overall company it probably doesn’t matter.