If you're right by a University, you probably shouldn't say disparaging things about it.
If Brick Oven Pizza tweeted out (from a business account)
"BYU fans think they're all that because they occasionally win a few games playing a weak schedule. Get back to me when you're in a real conference. And no, the Big 12 definitely doesn't count anymore 😂"
it would absolutely be dumb and an overreaction for people to boycott their food as a result. Good food doesn't depend on fandom. But it would also be a monumentally dumb choice for any Provo or Orem restaurant to write that.