Awesome story. Good for them. That’s an impressive number. I don’t get the CB

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May 25, 2022
8:46:35pm

Iman23 All-American

Angst.

Maybe you like the cookies maybe you don’t, but a billion dollars in revenue is amazing.

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Iman23

Bio page: Iman23
Joined: Jan 18, 2008
Last login: May 4, 2024
Total posts: 42,601 (2,721 FO)

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Messages

Author

Time

Yikes! Crumbl is set to do $1+ billion in systemwide sales this year.

CrimWalCoug All-American in practice

5/25/22 7:54pm

RE: Yikes! Crumbl is set to do $1+ billion in systemwide sales this year.

Ted Lasso

5/25/22 7:57pm

That looks shockingly like one of my BILs

SingleStrapBackpack

5/25/22 7:59pm

That landlord was my wife’s stepdad. I’m sitting next to him right now.

RdF3

5/25/22 8:01pm

I thought the first location was in Logan next to Deseret Book. Was it somewhere

jmorrrrr

5/25/22 9:50pm

It’s where it’s shown in that picture. By the Marriott springhill suites in Logan. Buildings are gone now.

RdF3

5/26/22 7:12am

Oh yeah, that place. Interesting spot. I was gone for the 2010s decade but it

jmorrrrr

5/26/22 6:36pm

That's a lot of dough

byuluvr

5/25/22 8:01pm

and based on that LinkedIn post, it was nearly a lot of DOH!

SingleStrapBackpack

5/25/22 8:11pm

And diabetes

pegushin

5/25/22 8:15pm

They get everyone to go once a week to get the new flavor of the week

novacoug1

5/25/22 8:02pm

How many locations now? Seems like they open 20-30 a month.

JuicyJam

5/25/22 8:06pm

I wonder if they've over franchised and will collapse a bit like Krispee Kreme

ryebrye

5/25/22 8:49pm

Definitely could be growing too fast.

JuicyJam

5/25/22 9:45pm

Their IT and supply chain systems are incredibly good

AZ Coug

5/26/22 12:14am

Overrated.

cosmohio

5/25/22 8:12pm

Whatever happened to Mrs Field Cookies? Far better than Crumbl chocolate chips.

Forzaitalia

5/25/22 8:14pm

I know the former CEO of Mrs. Fields. The decline of shopping malls happened.

RH84025

5/25/22 9:24pm

Makes sense. For years there was a MFC store in O'Hare airport, but it disappear

Forzaitalia

5/25/22 9:47pm

The finances were also a disaster

AZ Coug

5/26/22 12:10am

Nice guy UT people with a great recipe and limited management skills?

Forzaitalia

5/26/22 11:10am

Mrs. Fields is a Utah company? [edit: I googled it and yep, it is. I didn't know that]

SingleStrapBackpack

5/26/22 11:37am

No, her husband and business partner was a Stanford grad

AZ Coug

5/27/22 10:18pm

Interesting to learn about the history of companies that burn hot & disappear.

Forzaitalia

5/27/22 10:51pm

I don’t see how this isn’t a trendy business that has no long term prospect

homegrown

5/25/22 8:16pm

Why? Seems just as valid as a donut or ice cream place.

JuicyJam

5/25/22 8:17pm

It’s not that good and it’s pretty easy to make cookies. Anything food is a

homegrown

5/25/22 9:02pm

Doesn’t have to be long term if your one of the three equity owners. It’s a

OnEMoReTrY

5/25/22 10:03pm

Part of the reason why its hard to find people under a BMI of 30 in 2022.

Backcountry

5/25/22 8:20pm

And the cookies aren’t even good. It’s crazy. I think it’s a money laundering scheme

YIsForBrigham

5/25/22 8:25pm

COO lives on the street behind me in Orem

Nat Gas Man

5/25/22 8:28pm

Those Dairy Utes can't do anything right!

Bandersnatch

5/25/22 8:29pm

Can they withstand a major recession?

Nat Gas Man

5/25/22 8:30pm

That’s my question.

gwalker

5/25/22 8:41pm

Highly, highly doubtful, imo.

YSMACK

5/26/22 6:19am

Awesome story. Good for them. That’s an impressive number. I don’t get the CB

Iman23

5/25/22 8:46pm

BYU guy?

CougarCanuck76

5/25/22 8:48pm

He's not alumni, but he was my roommate at BYU

ryebrye

5/25/22 8:52pm

Married my friend and I caught the garter at their wedding I need

CougaRR4L

5/26/22 10:50am

Should add the wife is a BYU alum

CougaRR4L

5/26/22 10:51am

Your talking about Jason and Whitney?

ryebrye

5/26/22 4:41pm

Yes. Really nice guy from my interaction with him but

CougaRR4L

5/26/22 5:05pm

Another funny BYU story with him...

ryebrye

5/26/22 9:05pm

Think of how much more they could sell if they tasted good!

maxpowers

5/25/22 9:21pm

I’ll take them off your hands

JackStack

5/25/22 9:29pm

One of the two owners just bought a second home in my ward

AZ Coug

5/26/22 12:12am

There’s three owners.

OnEMoReTrY

5/26/22 12:17am

The guy I'm talking about is one of the original two (founders)

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