ASU, OU, Wash, & Stanford bring 4 top 30 media markets with them. With
current presence in 5 other major markets, B12 would have 9 of the top 36. Given only 2 networks can tie up with B10 & Big 12, I suspect a third network will vie very aggressively for the B12; it won't yield what the other two get but it could be a lot more lucrative than previously thought.