and ESPN, 2:30 on CBS, 3:30 on ESPN and ABC, and 7:30 on ABC and ESPN and you'd be fine. It would be 7 of the top 10 games of the weekend. Why? Cause people watch Auburn or Georgia or Bama or Tennessee or LSU or A&M. They don't really care about 10pm EST eyeballs on the west coast because it's a fraction of the viewership earlier in the day...that's why the SEC usually only plays a couple 7pm games a week as is. And if they did want latte game eyeballs, they simply do a 9pm EST ESPN game in Baton Rouge or Norman or College Station or any other central time zone and kill it until after midnight. More old people watch late local news than people watch the 10:15 ESPN2 game.

They don't need any MST or PST inventory. Because the viewership isn't there the same.