Iowa State is similarly poorly positioned as OSU, and yet Iowa State fields competitive teams in almost every sport (unlike OSU).
Kansas is a joke on the football field but the bluest of the blue chip programs in basketball. And if they every figure themselves out, Iowa State and Kansas State show the blueprint for Kansas succeeding in football too.
Cal is a joke, and there’s no reason to think they’ll ever stop being a joke. And despite being in a premium TV market no one cares about Cal athletics.