I'm a lot like you in that it doesn't bother me personally a lot, even though I don't curse myself. But I have never in my life asked someone to stop around, except for one time. It was my teenage autistic nephew who, because of his disability, just doesn't know better, who was watching a really profane TV show around my young kids, and I asked him to either change the channel or put on some head phones.

On the other hand, I used to work for a very devout Southern Baptist. I work in a very blue collar environment, and he'd often ask people to refrain from using words that you are describing as completely ordinary.

My uncle uses a lot of profane language, but knows that my wife is sensitive to it and that neither of us want our young kids to hear stuff like that. So, hes respectful.

Im not assuming that you use profane language, but I do worry that you think there is nothing wrong with it at all in an environment like a BYU football game that is full of families and young kids, the majority of which are raised by kids who don't want them to hear crap like that.