is a huge deal. Super rare for mid tier schools to win a P5 conference. Let alone twice.
Recruiting has seen a huge uptick. Utes have been able to keep several players as a result. It's a big win.
BYU fans used to go on and on about WAC and MW championships even when they lost all those bowl games.
Just looked it up. Looks like BYU was 3-11-1 in bowl games between 1985 to 2005. Yikes.