We’re used to associating with schools that all have an inferiority complex.
Think utah, dairy yewts, bsu, sdsu. Schools like this constantly over compensating to try to get respect. And they’re right, the rest of the nation does not respect them.
Living in Oklahoma I see this with OU, well established with big goals, who doesn’t really care anywhere near as much about the Bedlam Game as OSU. When they lose, the frustration turns internally for them and centers on the team. Not some made up edge they have on their academics or the characters of the rival fans.