The more demand the higher the TV and other payouts. The higher the payouts the more money that can be paid to that conference's officials.
I am not saying that I agree with this. I think many on this board have a persecution complex and they seriously believe in a anti-BYU bias with officials. That is crazy talk in my mind. But on calls that could go either way, I don't think it is crazy to think that some refs could make calls in favor of the home team or their home conference.