Trammel is absolutely right. When looking at all the viable options for the Big 12, BYU brings by FAR the most value, and the most $$$ to the Big 12. Dollars and cents are what these guys want, and BYU brings it. If they are playing out all the scenarios (Cinncy/UCF, Cinncy/Memphis, Cinncy/UCONN, UCF/USF, etc..) there isn't a scenario that will bring in more money than one that involves BYU. That's why I think it will end up being the scenario that people have been predicting all along: BYU/Cincinnati. That scenario brings in the most money and the Big 12 can claim it is the two best football teams available.