that is the argument you made. My response is that this is a silly criticism of Bronco or anyone. We don't criticize them for having and not achieving high goals--we criticize for not achieving good performance.
I think it's fair to say "Bronco hasn't achieved a standard that we think is important" whatever that standard is. But it sounds really petty to say, in effect, "I don't like that Bronco says he wants to win championships." I think every coach and player should have the goal of winning championships and high rankings, even though we know that most will not achieve that goal.