some of their fans are CONVINCED that these are the most important metrics of all. It's really interesting ...
I did include BCS bowl stuff in my football spreadsheet, but maybe weighted it lighter than they would. They think UConn going (and losing) a BCS bowl (in a weakened BigEast) would be more attractive to the Big12 than our 1984 NC or our 1990 Heisman ... The NC is huge and the Heisman is big IMO. Those are the things a COnference commercial can put as a "stat" on a promotional commercial.