Usually seems like a very smart and insightful football analyst, but he misses the mark here.

In the past couple months I have come to the conclusion that most college football analysts don't seem to know a lot about football expansion. They know quite a bit about football itself, but give far too much weight on geography, recent football success and don't have very intimate knowledge on the candidates - They have a high level view of the candidates, but haven't ever spent time looking at a Bamacoug spreadsheet or other comparable data to see where these programs actually stand.

Houston brings very little to the conference, other than recent football success and in fact hurts recruiting for the B12 since existing teams will now have to compete with another P5 team in the Houston market.