...
The key points were that we don't threaten the Big12s current recruiting base (like Hoiston does) and that we help ding the recruiting footprint of rival P5 conferences (PAC12 for BYU and Big10 for Cinci)
But Utah is a very solid recruiting area on a per capita viewing. But it's also a relatively small market.
And please don't email this to Bowlsby. This is way beyond this point now.