Sep 20, 2017
8:37:42am
8:37:42am
It’s always been about exposure.
In 2011, when BYU signed a 10-year multi/media contract with IMG College, TH said:
“We don’t have to make a ton of revenue, especially on the Olympic sports. We want exposure.”
http://m.sportsbusinessdaily.com/Journal/Issues/2011/08/22/In-Depth/BYUtv-side.aspx?
“We don’t have to make a ton of revenue, especially on the Olympic sports. We want exposure.”
http://m.sportsbusinessdaily.com/Journal/Issues/2011/08/22/In-Depth/BYUtv-side.aspx?
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