Lucid's cars are lightyears better than the M3/MY. From looks, to feel, to the touch and driving dynamics. . . Outside of the UI, everything about the Lucid was better than my Model 3.
But I am also a simple man and don't understand why anyone who is not yet a millionaire would want to pay 30K more for a Model S or Lucid when the Model 3 is really an awesome car, and the extra bells and whistles are really not that great.
From a business perspective. . . The company is just doing plain out stupid stuff. Like paying their CEO 100's of millions while the company is failing to sell cars.