sales by those specific brands. Overall, BYU probably doubles or triples Utah's merchandise sales. To say otherwise defies logic. Go to Disneyland, any day of the year, and tell us what you see more of. It's not even close. Go to Washington D.C., and tell us which school you see more gear from. I currently live in Spokane, WA, and you probably see 10 times more BYU gear than Utah gear here.

It's not even close. I bet Utah doesn't even outsell BYU in the state of Utah.