delusional.
the u of u loses money! it is subsidized by the utah taxpayers.
it's like staying on food stamps AFTER you win the lottery. they kick you off. you get means tested. the problem the u of u has is their lottery winnings doesn't even cover their current losses. they'll STILL need to be subsidized.
http://articles.latimes.com/2011/oct/15/sports/la-sp-1016-pac-12-money-20111016
The Pac-12 reflects a national trend, with only 22 of the 120 largest NCAA athletic departments showing a profit in the 2010 fiscal year. These numbers explode the myth that big-time college sports generate big profits.
Even with more TV dollars on the way, a fundamental question arises.
"At the heart of the issue, does the athletic department have a legitimate place on campus like everyone else?" asked Rodney Fort, a sports economist at the University of Michigan. "That is the debate that everyone should have."
Other schools that relied heavily on allocated revenues in 2010 included Oregon State ($11 million), Arizona State ($10.3 million) and Pac-12 newcomers Utah ($8.6 million) and Colorado ($7.3 million).
Washington State's athletic department needed $9.3 million to cover costs, including general funds to pay for compliance staff and employee benefits. With a small population base in rural southeastern Washington, Athletic Director Bill Moos said the Cougars cannot generate nearly as much revenue as USC, UCLA and other large-market programs.