...college football relevance is about winning. Boise State has a better brand than Utah and Boise is in Idaho and in the Wac / Mtn West. Utah hasn't proven anything yet as a member of the Pac-12. Arizona, Wash State, Oregon State, etc. are members of the Pac-12 and do they have a bigger brand than BYU? Not even close. Utah has to win and win consistently, otherwise you'll see RES the state it was 5-6 years ago....fans dressed as empty seats.