Looking at last year's tv schedules, there was no ESPN Thursday Night game that started after 9pm Eastern. So there's no point of comparison. I'm not sure why someone would use the ratings for the early game as a comparison. There were 2 Friday night games last year that started at roughly the same time. One was Missouri-ASU and the other was Cal-ASU. Their ratings were 1.0 and 0.7. BYU's last week was 0.9. Apparently that's pretty standard for a game at that time.