size and location. Like nothing. SMU is pretty similar. It is a Rutgers play in a world where Rutgers plays no longer make sense. To the extent market is a factor, it is a plus factor that pushes a team over. It is no longer, or shouldn’t be, the only thing a team has to offer, nor should it be number one. Boise versus any P12 team would produce 2x the ratings of SMU and SDSU. And frankly the Boise market is pretty good size for the West and is among the fastest growing metros in America. B12 thinking says you take Boise, because you need a relevant market but it isn’t enough by itself, and Boise has a brand and a following. P12 thinking says you take SDSU because market size.