Who do we share a market with for coverage? Not LSU.
Who do we recruit against for kids more. Players who decide the game day result? Not LSU.
Who does BYU fight with for ad revenue more on game day and through donations? Not LSU.
Who does the local media talk about in the same breath as BYU 365 days per year? Not LSU.
Sorry but smart people recognize it is always Utah and not the one off big game. And the same applies for Utah too.