if they want more fans in the seats . Tailgating is not great, parking is not good, and the stadium seats are too crammed. The food selection is not great, and too expensive. I leave feeling like I would have enjoyed it more on my 75" TV with some smoked ribs and brisket. Also, it's time to demand better game times. BYU has had much better game times this year, but they have been terrible in the past.
I feel like some programs have figured these things out, and eventually BYU will. However, every child that grows up not going to BYU football games is going to be one less future BYU fan.
Also, let's not forget the population of Utah County has doubled since 1990, and yet BYU'S football game attendance has dropped. That is really bad news.