it's in for a recession.

First of all, attendance at all college football games, is declining at rapid rates. Pictures of empty stadiums even at big games are annual events. What's worse, is that many of these games the gaps in attendance are re from students. If you can't convince students to go to games, who is going to be cheering for those teams in 10 years? that's their prime, target market for the next decade and it's vanishing. That's a major problem.

Bowl games are a terrible financial deal for teams and schools. Attendance is waning at non-major bowl games and schools are picking up massive tabs to keep the music playing and for the "prestige". So many schools of the lower tier games don't have fan interset to travel to see their team play in the Mickey muffler muffin Bowl leaving teams with thousands of ticket commitments that they just have to eat. How long before schools come to their senses and stop playing along?

Well perhaps the students don't go to games because they're lazy and just want to watch from home. Well, that too is a problem because savvy TV watchers, most of whom are not sports fans, are tired of paying the ESPN and sports premium for their cable TV packages. Cord cutting is crashing ESPN's revenues and all of these conference deals are locked into multi-year deals of millions of dollars. People have been overpaying for sports for years and are starting to refuse the status quo en masse. This isn't new. Don't get me wrong, there is still a ton of value in college football, and it's still worth millions, but stations aren't going to be able to justify the current arms race. What happens when the next winning college network deal from Fox or CBS is half the last one? What happens when athletic departments, already in the deep red from building unused stadiums and massive nutrition centers suddenly are getting half the revenue they did before? What happens when during conference network negotiations, TV networks say, I'll pay $30M for Texas and Oklahoma, but only $5M for Kansas and Kansas State.

The turmoil is coming, and it won't be pretty.