Let's put it this way: Would you rather pay a higher price for a car that has a bunch of add-on features that you wouldn't ever use? Or would you rather pay less for the base model?

You're essentially asking the car manufacturer to only sell the fully-loaded option so that they can increase their own margins and make those options better for the customer subset that actually want them. Would be great if the customers that didn't want them didn't mind paying the higher prices to subsidize the benefits of that customer segment. But, alas, most customers would be ticked off about the higher prices and would, likely, choose a competitor's cheaper model.

Not a perfect analogy, but the priorities of BYU are to provide the best education at the cheapest possible price to students (which, I think, is right). Students that want the fully-loaded model with the sports experience must (and should) pay a premium.