who plays the toughest schedule then it's idiotic to put any non-P5 schools in the top 25 (or even top 40-50) based on what we've seen in recent history, unless that team's schedule looks to be a massive, and I mean massive, departure from what teams in similar situations have done in the last 5-10 years. If you're trying to recognize teams for going out ant trying to really challenge themselves where they have the ability to do so, then by all means look at it that way. Cincy and BYU should be applauded for doing that, but it shouldn't be confused with a straight SOS analysis.